Market Insights

How an episode is built

The same shape for all six, so they read as a series rather than as six separate films. The first seconds are identical every time, everything after that follows the person and what they say. This is the part that touches your scripts, because it decides where the words go and how much room each answer gets.

The six, as we understand them

Taken from your overview of 3 August. If the list has moved on since, say so and we will follow it.

01What is private equity?

02What is venture capital?

03What is private income?

04What is a fund-of-funds?

05What are secondaries?

06Private markets vs. the stock exchange

The shape of one episode

It opens with your building, then straight into the best thing the expert says, and only then the first question. Hover a block to see what it is, with your own script for What is private equity? as the example. The bar is schematic, the opening is drawn a little wider than it will be so it stays readable. Your own scripts put an episode at four minutes and twenty seconds, and the shape below lands in the same place.

intro the hook title who one two three four five close

The question, on screen Your words B-roll Adds up to 3:50 to 4:15

Part by part

What each piece does.

Introabout 5 sec Marktlink, in a few framesQuick, no speech, only images, the way your own script describes it: the office building, employees at work, or an event where Marktlink Capital played a part. Long enough to know what you are looking at, short enough that nobody skips. The same every time, so the series is recognisable from the first second.We film this ourselves on the fifteenth and sixteenth, so it does not have to come out of an archive. Which shots exactly is something we will go through together next week.

Then10 to 15 sec The hookStraight to the best thing the expert says in this episode. You see them talking, not introducing themselves. The viewer decides in those few seconds whether this is for them, and that decision is easier to win with a real sentence than with a job title. The series title comes up over this moment.

Thenabout 5 sec A breath, and the titleSomething short and quiet. Someone sitting down, a shot of the room. It puts a line between the hook and what follows, and it is where the title of this episode comes up, so the viewer knows what the next four minutes are about.

Then10 to 20 sec, or 0 Who is talkingThe expert introduces themselves, their role and why this is their subject. We record this either way, and decide in the edit how to use it. If it runs smoothly it stays in. If it slows the film down after the hook, we drop the words and simply put the name and the role on screen instead.

Five times30 to 45 sec each The question, then the answerThe question comes up on screen and the expert answers it straight away, so the answer never has to repeat the question. Your scripts put these between thirty and forty-five seconds, and that is about right: long enough to explain something properly, short enough that the next question arrives before anyone drifts off. Partway through each answer we cut away to b-roll while the voice carries on, so the film keeps moving instead of sitting on one face for four minutes. That costs no time, it only changes what you are looking at.The fourth is the risk question, and your scripts say the wording has to be checked with Legal in advance.

Endabout 15 sec The closeA last line as a title, so something stays behind even if the sound was off, and then the call to action your scripts ask for: a link to a page where someone who has just watched four minutes can actually get in touch. Something to pick up together, where that link goes.

What this means for the scripts

The shape above is a container, and the numbers in it decide how much can go in. A few things are worth knowing while you prepare them.

The question appears on screen, so the answer does not have to repeat it. That saves a sentence at the start of every answer, five times per episode.

The answers do not have to be written out word for word. Your scripts already work with points to discuss, and that is the right level. The expert talks, we keep what lands, and we make it tight in the edit. What matters is that the points are clear before they sit down, not that the sentences are finished.

Every episode is spoken and subtitled in Dutch, so it works with the sound off. That is part of why the question goes on screen and why the last line comes back as a title: for someone watching on a train without sound, those two carry the whole structure.

And one answer in each episode has to be able to open it. We take the strongest sentence the expert says and put it near the front, before any question has been asked. If you have a line you would want a stranger to hear first, write that one with extra care.